The Future Catwalk
Mirte Maas Walks an Infinite Runway in Barnaby Roper’s New Interactive Story
hooooooollllyyyy _______________
“ The biggest mistake I’ve seen experience designers make as students and professionals is over-indexing in pragmatism and forgetting that utility needs to be tempered with emotion and story,” he said. “Interaction can be a form of storytelling as much as it can enable the completion of a task.
Tim Allen, R/GA
Dove does it again.
This time, it’s a profoundly moving social experiment that demonstrates how critical women are of their own appearance.
You can see all the portraits here.
Just brilliant.
CREDITS
Client: Dove
Agency: Ogilvy & Mather Brazil
Chief Creative Officer: Anselmo Ramos
Executive Creative Director: Roberto Fernandez /Paco Conde
AD: Diego Machado
CW: Hugo Veiga
Sketch Artist: Gil Zamora
Producer: Veronica Beach
Junior Producer: Renata Neumann
Business Manager: Libby Fine
CEO: Luis Fernando Musa
Group Account Director: Valeria Barone
Account Director: Ricardo Honegger
Production Company: Paranoid US
Director: John X Carey
Executive Producer: Jamie Miller / Claude Letessier
Line Producer: Stan Sawicki
Director of Photography: Ed David
The ending of this is ridiculous - the woman needs to be consoled by a man to feel like she’s beautiful? Or to feel better about the fact she doesn’t feel well? Isn’t that somewhat contradictory to the message of the video??
