“ The biggest mistake I’ve seen experience designers make as students and professionals is over-indexing in pragmatism and forgetting that utility needs to be tempered with emotion and story,” he said. “Interaction can be a form of storytelling as much as it can enable the completion of a task.
Tim Allen, R/GA
Jungle - Platoon
i wish i could move like that
and I must say… Prince Avalanche is smashing.
loving the Summer of Now campaign by Harrods…beautiful
Dove does it again.
This time, it’s a profoundly moving social experiment that demonstrates how critical women are of their own appearance.
You can see all the portraits here.
Agency: Ogilvy & Mather Brazil
Chief Creative Officer: Anselmo Ramos
Executive Creative Director: Roberto Fernandez /Paco Conde
AD: Diego Machado
CW: Hugo Veiga
Sketch Artist: Gil Zamora
Producer: Veronica Beach
Junior Producer: Renata Neumann
Business Manager: Libby Fine
CEO: Luis Fernando Musa
Group Account Director: Valeria Barone
Account Director: Ricardo Honegger
Production Company: Paranoid US
Director: John X Carey
Executive Producer: Jamie Miller / Claude Letessier
Line Producer: Stan Sawicki
Director of Photography: Ed David
The ending of this is ridiculous - the woman needs to be consoled by a man to feel like she’s beautiful? Or to feel better about the fact she doesn’t feel well? Isn’t that somewhat contradictory to the message of the video??
This Woodkid video is beautiful.
…and now to go practice the organ.